Samsung Beyond
An in-store, augmented reality experience designed to show off the new features of the Galaxy S9. Users would enter the store and create a personalized geometric shape that would be their token to unlock content hidden throughout the store. Each touchpoint contained information about a specific feature of the phone as well as a interactive 3D component. Once users unlocked all the touchpoint, they will receive an offer from T-Mobile.
- Creative Direction - UX/UI Direction -
T-Mobile store front
Users grab a phone and create their geometric token. This is able to be shared via social media as well.
AR Wayfinding
Using Bixby Vision, an AR map of the store would lead users to the nearest touchpoint where they check in to activate the content.
Touchpoint Activation
After checking in, the experience for that feature would launch. Each touchpoint explores a specific feature of the Galaxy 9
Interactive AR Content
As users explore the space of the store and activate touchpoint, they can interact and learn about the features of the new phone. In this case its showing automated smart routines generated by AI.
Interactive AR Content
Some touchpoints will feature benefits of T-Mobile: Unlimited, worldwide texting. Every time a text is sent on the network around the globe, a light flashes from that location. The user can walk around or spin the globe in their phone.
Curiosity Rewarded
Users get an in-store offer based on how many touchpoints they interacted with. They would use their geometric token to redeem at checkout.
The Grand Prize
When a user unlocks all touchpoints, they are invited to search for the grand prize wormhole. It is hidden somewhere in the store. If they find it, they receive the best possible offer (free headphones, Netflix subscriptions, etc…)